Girotra, Karan, and Serguei Netessine. "Four Paths to Business Model Innovation" Harvard Business Review 92:7/8 (July/August 2014), p.96-103.
Existing Citations
business model (p.98): Drawing on the idea that any business model is essentially a set of key decisions that collectively determine how a business earns its revenue, incurs its costs, and manages its risks, we view innovations to the model as changes to those decisions: what your offerings will be, when decisions are made, who makes them, and why. Successful changes along these dimensions improve the company’s combination of revenue, costs, and risks. (†1499)
business model (p.98): Focused business models are most effective when they appeal to distinct market segments with clearly differentiated needs. (†1500)
